How many pages should a website contain? And what about a simple landing page instead? Or maybe just an “Electronic Press Kit” (EPK). Yes, there are many solutions, and we are going to what makes each one different.
The “standard website”
Normally, a standard website contains a cover page, which is the one your visitors will land on, plus different pages containing information about your activities, “call to action” buttons, videos, photo galleries, audio galleries and so on. You may want to tell your visitors about your activities, services, your locations, your staff. Restaurants, music agencies, festivals and craftsmen normally need a standard website.
The “online store”
If you aim to sell products of any type, you might need an online store, which is normally a website dedicated to selling, with a catalogue, an internal search engine, a system for secure payments and so on. Woo Commerce is one of the most common softwares for e-commerce and can be included in your website.
The “landing page”
If you are an artist, a freelance, an artisan, you might try a simple landing page, which is a website made up of one single page with a limited amount of information. A sort of “Hey, I’m here, I do this”. It might be effective if you just want to promote your activity or get new contacts by an email marketing campaign.
The “EPK page”
EPK stands for “Electronic Press Kit” and it is nothing but a simple page with your photo, your resume and contact information. This is suitable for people who are looking for a job or a career opportunity and just want to send their resume by email. An EPK may include a link for downloading a printable PDF version and a “call to action”, for example a “call me now” button.